@font-face {
  font-family: "DIN";
  src: url("assets/din-regular.woff2") format("woff2");
  font-style: normal;
  font-weight: 400;
  font-display: swap;
}

@font-face {
  font-family: "DIN";
  src: url("assets/din-medium.woff2") format("woff2");
  font-style: normal;
  font-weight: 500;
  font-display: swap;
}

@font-face {
  font-family: "DIN";
  src: url("assets/din-bold.woff2") format("woff2");
  font-style: normal;
  font-weight: 700;
  font-display: swap;
}

@font-face {
  font-family: "DIN Condensed";
  src: url("assets/din-condensed-black.woff2") format("woff2");
  font-style: normal;
  font-weight: 900;
  font-display: swap;
}

:root {
  --pink: #ee0c5d;
  --pink-dark: #c70a4e;
  --plum: #33002b;
  --plum-soft: #471940;
  --paper: #f2f2f2;
  --white: #ffffff;
  --ink: #4a4a4a;
  --line: #d3d3d3;
  --shell: 1450px;
  --gutter: clamp(22px, 5vw, 80px);
  --display: "DIN Condensed", "Arial Narrow", "PingFang SC", "Microsoft YaHei", sans-serif;
  --text: "DIN", "PingFang SC", "Microsoft YaHei", Arial, sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 58px;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--text);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

img,
svg {
  display: block;
}

img {
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
select {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.skip-link {
  position: fixed;
  z-index: 1000;
  left: 12px;
  top: 10px;
  padding: 10px 14px;
  color: #fff;
  background: #111;
  transform: translateY(-180%);
}

.skip-link:focus {
  transform: translateY(0);
}

.shell {
  width: min(100%, var(--shell));
  margin: 0 auto;
  padding-inline: var(--gutter);
}

.hero {
  position: relative;
  min-height: 610px;
  display: flex;
  align-items: center;
  overflow: hidden;
  color: var(--white);
  background-color: #d4105a;
  background-image:
    radial-gradient(ellipse 52% 250% at 50% 50%, rgba(238, 12, 93, 0) 36%, #860739 120%),
    url("assets/grid-red.png");
  background-position: center, left top;
  background-repeat: no-repeat, repeat;
  background-size: cover, 288px 288px;
}

.hero::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: linear-gradient(115deg, rgba(66, 0, 50, 0.28), transparent 46%, rgba(88, 0, 48, 0.14));
}

.hero-inner {
  position: relative;
  z-index: 1;
  padding-block: clamp(64px, 8vw, 116px) clamp(62px, 7vw, 94px);
}

.hero-title,
.display-title {
  margin: 0;
  color: var(--white);
  font-family: var(--display);
  font-weight: 900;
  letter-spacing: -0.02em;
  line-height: 0.98;
}

.hero-title {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 12px;
  max-width: 1120px;
  font-size: clamp(42px, 6.2vw, 78px);
  text-transform: uppercase;
}

.hero-phrases {
  position: relative;
  display: grid;
  isolation: isolate;
  max-width: 100%;
  min-height: 1.08em;
}

.hero-panel {
  position: absolute;
  z-index: -1;
  inset: -0.08em -0.12em;
  background: rgba(29, 0, 0, 0.13);
}

.hero-phrase {
  grid-area: 1 / 1;
  max-width: 100%;
  opacity: 0;
  visibility: hidden;
  transform: translateY(14px);
  transition: opacity 0.35s ease, transform 0.35s ease, visibility 0.35s;
}

.hero-phrase.is-active {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}

.hero-plum {
  position: relative;
  max-width: 100%;
  padding: 0.1em 0.16em 0.12em;
  background: var(--plum);
}

.hero-plum::before,
.hero-plum::after {
  content: "";
  position: absolute;
  top: -16px;
  width: 12px;
  height: 24px;
  background: var(--plum);
}

.hero-plum::before {
  left: -12px;
  clip-path: polygon(0 0, 100% 0, 100% 100%, 0 65%);
}

.hero-plum::after {
  right: -12px;
  clip-path: polygon(0 0, 100% 0, 100% 65%, 0 100%);
}

.hero-intro {
  max-width: 860px;
  margin: 30px 0 0;
  color: var(--white);
  font-size: clamp(18px, 1.7vw, 23px);
  line-height: 1.48;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 28px;
}

.button,
.section-nav-cta,
.submit-button {
  min-height: 54px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 13px 20px;
  border: 1px solid transparent;
  border-radius: 0;
  font-size: 18px;
  font-weight: 700;
  line-height: 1.15;
  cursor: pointer;
  transition: background-color 0.2s ease, color 0.2s ease, border-color 0.2s ease, transform 0.2s ease;
}

.button:hover,
.section-nav-cta:hover,
.submit-button:hover {
  transform: translateY(-2px);
}

.button-plum {
  color: #fff;
  background: var(--plum);
  border-color: var(--plum);
}

.button-plum:hover {
  background: var(--plum-soft);
}

.button-outline {
  color: #fff;
  background: transparent;
  border-color: #fff;
}

.button-outline:hover {
  color: var(--plum);
  background: #fff;
}

.button-outline-dark {
  color: var(--plum);
  border-color: var(--plum);
}

.button-outline-dark:hover {
  color: #fff;
  background: var(--plum);
}

.hero-toggle {
  position: absolute;
  z-index: 2;
  right: 26px;
  bottom: 24px;
  width: 46px;
  height: 46px;
  display: grid;
  place-items: center;
  padding: 0;
  color: #fff;
  background: rgba(51, 0, 43, 0.35);
  border: 1px solid rgba(255, 255, 255, 0.75);
  cursor: pointer;
}

.hero-toggle svg {
  width: 16px;
  fill: currentColor;
}

.section-nav {
  position: sticky;
  z-index: 30;
  top: 0;
  color: #fff;
  background: #000;
}

.section-nav-inner {
  min-height: 58px;
  display: flex;
  align-items: stretch;
  justify-content: space-between;
  gap: 28px;
}

.section-nav-links {
  display: flex;
  align-items: center;
  gap: clamp(22px, 4vw, 56px);
}

.section-nav-links a {
  padding-block: 18px;
  font-weight: 700;
}

.section-nav-links a:hover,
.section-nav-links a.is-active {
  color: var(--pink);
}

.section-nav-cta {
  min-width: 220px;
  color: #fff;
  background: var(--pink);
}

.section-nav-toggle {
  display: none;
  color: #fff;
  background: transparent;
  border: 0;
  font-weight: 700;
}

.grid-light {
  background-color: var(--paper);
  background-image:
    linear-gradient(rgba(65, 39, 60, 0.05) 1px, transparent 1px),
    linear-gradient(90deg, rgba(65, 39, 60, 0.05) 1px, transparent 1px);
  background-size: 87px 87px;
}

.story,
.priorities,
.contact {
  position: relative;
  overflow: hidden;
}

.story {
  padding-block: clamp(84px, 10vw, 150px);
}

.two-column {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(420px, 1.08fr);
  align-items: center;
  gap: clamp(42px, 7vw, 100px);
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--pink);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.display-title {
  color: var(--plum);
  font-size: clamp(42px, 4.6vw, 68px);
  text-transform: uppercase;
  line-height:88px;
}

.mark {
  padding: 0.05em 0.1em 0.08em;
  color: #fff;
  background: var(--pink);
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
}

.body-large {
  margin-top: 32px;
  font-size: clamp(18px, 1.6vw, 22px);
  line-height: 1.58;
}

.body-large p {
  margin: 0 0 22px;
}

.video-poster {
  position: relative;
  min-height: 360px;
  display: block;
  overflow: hidden;
  background: var(--plum);
  box-shadow: 0 26px 60px rgba(51, 0, 43, 0.22);
}

.video-poster img {
  width: 100%;
  height: 100%;
  min-height: 360px;
  object-fit: cover;
}

.video-shade {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 42%, rgba(24, 0, 20, 0.8));
}

.play-button {
  position: absolute;
  left: 50%;
  top: 50%;
  width: 82px;
  height: 82px;
  display: grid;
  place-items: center;
  color: var(--plum);
  background: rgba(255, 255, 255, 0.94);
  border-radius: 50%;
  transform: translate(-50%, -50%);
  transition: transform 0.2s ease, background 0.2s ease;
}

.play-button svg {
  width: 42px;
  fill: currentColor;
}

.video-poster:hover .play-button {
  background: #fff;
  transform: translate(-50%, -50%) scale(1.06);
}

.video-label {
  position: absolute;
  left: 28px;
  right: 28px;
  bottom: 24px;
  color: #fff;
  font-size: 18px;
  font-weight: 700;
}

.priorities {
  padding-block: 48px 110px;
}

.section-intro {
  max-width: 1120px;
  margin: 0 auto;
  padding-block: 64px 68px;
  text-align: center;
}

.section-intro .display-title {
  margin-bottom: 28px;
}

.section-intro > p:not(.eyebrow):not(.section-lead) {
  max-width: 980px;
  margin: 0 auto 14px;
  font-size: clamp(17px, 1.55vw, 21px);
}

.section-lead {
  margin: 28px 0 0;
  color: var(--plum);
  font-size: clamp(18px, 1.7vw, 22px);
}

.priority-explorer {
  scroll-margin-top: 78px;
}

.tabs {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  background: var(--paper);
}

.tab {
  min-height: 82px;
  padding: 16px 22px;
  color: var(--plum);
  background: var(--paper);
  border: 1px solid var(--line);
  border-right-width: 0;
  font-size: 19px;
  font-weight: 700;
  line-height: 1.25;
  text-align: left;
  cursor: pointer;
}

.tab:last-child {
  border-right-width: 1px;
}

.tab:hover {
  background: #fff;
}

.tab.is-active {
  color: #fff;
  background: var(--plum);
  border-color: var(--plum);
}

.priority-panel {
  color: #fff;
  background: var(--plum);
}

.priority-panel[hidden] {
  display: none;
}

.panel-content {
  padding: clamp(34px, 4vw, 62px) clamp(24px, 5vw, 76px) clamp(42px, 5vw, 72px);
}

.accordion-trigger {
  display: none;
}

.panel-summary {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(36px, 6vw, 86px);
}

.panel-summary-single {
  grid-template-columns: minmax(0, 0.8fr);
}

.panel-summary h3 {
  margin: 0 0 20px;
  color: var(--pink);
  font-size: clamp(31px, 3vw, 44px);
  font-weight: 500;
  line-height: 1.05;
}

.panel-summary p {
  margin: 0;
  font-size: clamp(17px, 1.55vw, 21px);
  line-height: 1.5;
}

.panel-summary h4,
.resources > h4 {
  margin: 0 0 20px;
  font-size: 19px;
}

.stats-list {
  margin: 0;
}

.stats-list > div {
  margin-bottom: 24px;
  padding: 0 0 8px 22px;
  border-left: 4px solid var(--pink);
}

.stats-list > div:last-child {
  margin-bottom: 0;
}

.stats-list dt {
  margin-bottom: 6px;
  color: #fff;
  font-size: 25px;
  font-weight: 500;
}

.stats-list dd {
  margin: 0;
  color: rgba(255, 255, 255, 0.88);
}

.resources {
  padding-top: clamp(42px, 5vw, 72px);
}

.resource-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) minmax(0, 1.18fr);
  grid-template-rows: repeat(2, minmax(0, 1fr));
  gap: 24px;
}

.resource-card {
  min-width: 0;
  display: grid;
  grid-template-columns: 178px minmax(0, 1fr);
  overflow: hidden;
  color: var(--ink);
  background: #fff;
}

.resource-card-primary {
  grid-column: 1;
  grid-row: 1 / 3;
  display: flex;
  flex-direction: column;
}

.resource-card:nth-child(2) {
  grid-column: 2;
  grid-row: 1;
}

.resource-card:nth-child(3) {
  grid-column: 2;
  grid-row: 2;
}

.resource-card > img {
  width: 100%;
  height: 100%;
  min-height: 260px;
  object-fit: cover;
}

.resource-card-primary > img {
  min-height: 250px;
  max-height: 310px;
  margin-top: auto;
  object-position: center 45%;
}

.resource-copy {
  display: flex;
  flex-direction: column;
  padding: 26px;
}

.resource-copy .card-label {
  margin: 0 0 7px;
  color: var(--pink);
  font-weight: 700;
}

.resource-copy h3 {
  margin: 0 0 10px;
  color: var(--ink);
  font-size: 21px;
  line-height: 1.3;
}

.resource-copy p {
  margin: 0 0 16px;
  line-height: 1.45;
}

.resource-copy a {
  margin-top: auto;
  color: var(--pink);
  font-weight: 700;
}

.resource-copy a:hover {
  color: var(--pink-dark);
  text-decoration: underline;
}

.priority-reset {
  padding-top: 34px;
  text-align: center;
}

.priority-reset p {
  margin: 0 0 20px;
}

.priority-reset p a {
  color: var(--pink);
  text-decoration: underline;
}

.grid-plum {
  color: #fff;
  background-color: var(--plum);
  background-image:
    linear-gradient(138deg, rgba(0, 0, 0, 0.22), transparent 42%),
    linear-gradient(180deg, rgba(51, 0, 43, 0), var(--plum) 90%),
    url("assets/grid-plum.png");
  background-repeat: no-repeat, no-repeat, repeat;
  background-size: cover, cover, 261px 261px;
}

.contact {
  padding-block: clamp(86px, 9vw, 138px);
}

.contact-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(370px, 0.78fr);
  gap: clamp(48px, 8vw, 130px);
  align-items: start;
}

.contact .display-title {
  color: #fff;
}

.contact .body-large {
  max-width: 720px;
}

.steps {
  margin: 38px 0 0;
  padding: 0;
  list-style: none;
  counter-reset: step;
}

.steps li {
  position: relative;
  margin-bottom: 28px;
  padding-left: 22px;
  border-left: 4px solid var(--pink);
  counter-increment: step;
}

.steps h3 {
  margin: 0 0 8px;
  color: #fff;
  font-size: 21px;
}

.steps h3::before {
  content: counter(step, decimal-leading-zero) ". ";
  color: var(--pink);
}

.steps p {
  margin: 0;
  color: rgba(255, 255, 255, 0.86);
}

.trusted {
  margin-top: 54px;
}

.trusted > p {
  margin: 0 0 18px;
  font-weight: 700;
}

.logo-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 24px 36px;
  padding-block: 12px;
}

.logo-row img {
  width: auto;
  max-width: 120px;
  height: 38px;
  filter: brightness(0) invert(1);
  opacity: 0.88;
}

.contact-form-wrap {
  padding: clamp(28px, 4vw, 46px);
  color: var(--ink);
  background: var(--paper);
}

.contact-form-wrap > h3 {
  margin: 0 0 8px;
  color: var(--plum);
  font-size: 30px;
}

.contact-form-wrap > p {
  margin: 0 0 25px;
  font-size: 17px;
}

.form-row {
  margin-bottom: 16px;
}

.form-row label {
  display: block;
  margin-bottom: 6px;
}

.form-row label span {
  color: var(--pink);
}

.form-row input,
.form-row select {
  width: 100%;
  min-height: 46px;
  padding: 9px 11px;
  color: var(--ink);
  background: #fff;
  border: 1px solid #bcbcbc;
  border-radius: 0;
}

.form-row input:focus,
.form-row select:focus {
  outline: 3px solid rgba(238, 12, 93, 0.2);
  border-color: var(--pink);
}

.form-row input:user-invalid,
.form-row select:user-invalid {
  border-color: #b42318;
}

.privacy {
  margin: 20px 0 18px;
  font-size: 14px;
  line-height: 1.45;
}

.privacy a {
  color: var(--pink-dark);
  text-decoration: underline;
}

.submit-button {
  width: 100%;
  color: #fff;
  background: var(--plum);
  border: 0;
}

.submit-button:hover {
  background: var(--plum-soft);
}

.form-status {
  min-height: 1.5em;
  margin: 14px 0 0;
  color: var(--plum);
  font-size: 14px;
}

.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.62s ease, transform 0.62s ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 1180px) {
  .hero-title {
    font-size: clamp(40px, 6vw, 66px);
  }

  .resource-card {
    grid-template-columns: 145px minmax(0, 1fr);
  }

  .resource-copy {
    padding: 22px;
  }

  .resource-copy p {
    font-size: 15px;
  }
}

@media (max-width: 960px) {
  .section-nav-inner {
    min-height: 56px;
    flex-wrap: wrap;
    gap: 0;
  }

  .section-nav-toggle {
    min-height: 56px;
    display: flex;
    flex: 1;
    align-items: center;
    justify-content: space-between;
    padding: 0;
    text-align: left;
    cursor: pointer;
  }

  .section-nav-links {
    width: 100%;
    display: none;
    order: 3;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding-bottom: 16px;
  }

  .section-nav.is-open .section-nav-links {
    display: flex;
  }

  .section-nav-links a {
    padding-block: 12px;
  }

  .section-nav-cta {
    min-width: 190px;
    min-height: 56px;
    font-size: 16px;
  }

  .two-column,
  .contact-grid {
    grid-template-columns: 1fr;
  }

  .video-poster {
    min-height: 420px;
  }

  .tabs {
    display: none;
  }

  .priority-explorer {
    background: var(--plum);
  }

  .priority-panel,
  .priority-panel[hidden] {
    display: block;
    border-bottom: 1px solid rgba(255, 255, 255, 0.2);
  }

  .accordion-trigger {
    width: 100%;
    min-height: 72px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 18px 24px;
    color: #fff;
    background: transparent;
    border: 0;
    font-size: 19px;
    font-weight: 700;
    text-align: left;
    cursor: pointer;
  }

  .accordion-trigger[aria-expanded="true"] {
    color: var(--pink);
  }

  .accordion-trigger[aria-expanded="true"] span {
    transform: rotate(45deg);
  }

  .accordion-trigger span {
    font-size: 28px;
    font-weight: 400;
    transition: transform 0.2s ease;
  }

  .priority-panel:not(.is-active) .panel-content {
    display: none;
  }

  .panel-summary {
    grid-template-columns: 1fr;
  }

  .resource-grid {
    grid-template-columns: 1fr;
    grid-template-rows: auto;
  }

  .resource-card,
  .resource-card-primary,
  .resource-card:nth-child(2),
  .resource-card:nth-child(3) {
    grid-column: auto;
    grid-row: auto;
  }

  .resource-card-primary {
    display: grid;
    grid-template-columns: 200px 1fr;
  }

  .resource-card-primary > img {
    min-height: 100%;
    max-height: none;
    order: -1;
  }

  .contact-form-wrap {
    max-width: 680px;
  }
}

@media (max-width: 680px) {
  :root {
    --gutter: 20px;
  }

  .hero {
    min-height: 620px;
  }

  .hero-inner {
    padding-block: 68px 86px;
  }

  .hero-title {
    gap: 10px;
    font-size: clamp(34px, 10.5vw, 50px);
    line-height: 1.02;
  }

  .hero-phrases {
    min-height: 2.08em;
  }

  .hero-phrase {
    white-space: normal;
  }

  .hero-plum {
    max-width: calc(100vw - 52px);
  }

  .hero-intro br {
    display: none;
  }

  .hero-actions,
  .button {
    width: 100%;
  }

  .button {
    font-size: 16px;
  }

  .hero-toggle {
    right: 18px;
    bottom: 20px;
  }

  .section-nav-cta {
    min-width: 150px;
    padding-inline: 14px;
  }

  .story,
  .contact {
    padding-block: 72px;
  }

  .display-title {
    font-size: clamp(38px, 11vw, 54px);
  }

  .body-large {
    font-size: 17px;
  }

  .video-poster,
  .video-poster img {
    min-height: 280px;
  }

  .section-intro {
    padding-block: 46px 52px;
  }

  .panel-content {
    padding: 28px 20px 38px;
  }

  .panel-summary h3 {
    font-size: 32px;
  }

  .resource-card,
  .resource-card-primary {
    display: flex;
    flex-direction: column;
  }

  .resource-card > img,
  .resource-card-primary > img {
    width: 100%;
    height: 210px;
    min-height: 210px;
    max-height: 210px;
    order: -1;
  }

  .resource-copy {
    padding: 22px;
  }

  .priority-reset .button {
    width: auto;
  }

  .contact-grid {
    gap: 52px;
  }

  .contact-form-wrap {
    padding: 26px 20px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}